You never get a second chance to make your first impression. And as much as we’d like to believe otherwise, appearance and perception do matter. We are all guilty of judging a book by its cover or a product by its packaging. Let’s first clear up one widely held misconception though…your logo alone is NOT your brand! It’s simply the visual image that represents your company and its values; the face of your business if you like. Get it wrong and you’ll damage it.
GET IT RIGHT AND IT’LL DO THE TALKING FOR YOU!
Your brand however is much more than that. Branding encompasses everything you do from your products, services, marketing campaigns and online presence to your store, staff, customer service and everything in between. It’s the lasting emotional connection that users associate with your business once they experience it. The question is, what reputation are you building?
Brands are like people, they need to have personality. With a unique and unified visual solution, the brands I help develop communicate just this. From logo/identity design to marketing material, signage, packaging and online presence, I’ll ensure your professional image reflects YOU. We want who customers think you are to match who you really are.